It’s not always the most expensive lots that capture the attention of our valuation team here at Toovey’s. Such was the case when specialist Nicholas Toovey discovered a fascinating view in amongst a group of London postcards.
“At first I thought it had been put in the wrong collection” said Nicholas, who continued “the uncaptioned view would look more at home with similar unidentified views of Continental Europe, perhaps Belgium or France, that was until I turned it over!” Fortunately at some time in its history a helpful owner had identified the scene in pencil on the reverse – surprisingly this postcard actually depicts Trafalgar Square in London!
A curious scene unfamiliar to most, the ruined church tower covers the statue of General Gordon and the fountain has become part of a destroyed farm house, there is even a windmill. On closer inspection the people milling around are not soldiers but people walking around soaking in the atmosphere of this highly imaginative fund raising event. As they walked around the artificial trenches, visitors were invited to place money inside howitzers and a military truck, or purchase certificates from the modified breech of a captured German gun, thus giving the campaign the name ‘Feed the Guns Week’. Held in October 1918, this transformation in London was the main focus of a nationwide campaign to sell war bonds during the First World War. These efforts raised over £31 million nationwide with captured guns making appearances all round the country.
The postcard, Lot 3128, will be offered individually on the 11th August 2015 with an estimate of £25-35 in Toovey’s Auction of Paper Collectables. Despite its modest estimate, this postcard provides a fascinating glimpse into the past and is sure to delight a collector in the near future.