The Ron Elam Collection of Local Yesterdays

The Late Ron Elam

The Ron Elam Collection of postcards is to go under the gavel at Toovey’s Sussex rooms on Wednesday 13th November 2024.

A photographic postcard of Moore’s “Presto” Motor Works in Croydon
A photographic postcard of Spooners Laundry vehicles off Wandsworth Common

“It’s by far the best collection of London postcards I have seen to date” said specialist postcard auctioneer and valuer Nick Toovey, who continued “it’s like a pictorial A-Z of central and south London. It not only offers a breadth of different views but also some quality postcards that will be hard to find again”.

A photographic postcard titled ‘The Ha’penny Bumper, St James’s Rd, Old Kent Rd’
A photographic postcard of a train in a street in Deptford

This remarkable collection was amassed by Wandsworth-based local historian Ron Elam. For several decades (from the early 1980s until 2012) he had a stall every Saturday on Bellevue Road, Wandsworth Common trading as Local Yesterdays. There, local residents could browse his postcard collection. Ron sold framed photographic prints which were created from the original postcards.

A photographic postcard titled ‘Balham Station’
A photographic postcard titled ‘Entrance to Chelsea Football Ground’

Local resident, Caroline, remembers “Ron was on his stall whatever the weather. I remember him once being there when it was snowing! I would often stop, have a chat and look at the postcards. I enjoyed imagining how the area would have looked in times gone by.”

A photographic postcard titled ‘Petrol Pumps at Work, Head Quarters L.F.B.’
A photographic postcard of the demolition of the North Tower at the Crystal Palace

These snapshots of an era in time make topographical postcards so appealing for the collector. The window into the past shows how life was different in the city over 100 years ago. Trams and horses and carts join charabancs and buses in the hustle and bustle of the capital. Scenes that have changed dramatically are very apparent throughout the collection, but are contrasted by views that reassuringly don’t differ very much despite the passing of time and advancements in technology.

A photographic postcard of the junction of Harrow Road and Hazel Road, Kensal Green
A photographic postcard titled ‘New Cross Gate’

The collection spans over 100 albums and is generally organised by area, which is how the collection will be offered at the specialist auction. The strength of the collection lies in the Boroughs of Wandsworth, Battersea and Lambeth, but covers all other parts of London and even other parts of the UK.

A photographic postcard titled ‘Alleyan Road, Dulwich’
A photographic titled ‘Lyndhurst Road in War Time’

“It has been fantastic having the opportunity to catalogue the collection and see so many different views of London in the past. I can’t wait to wield my gavel and see what they make on the 13th” said Nick.

The catalogue will be online at www.tooveys.com from Saturday 2nd November.

A photographic postcard of Titus Ward & Co shopfront in Battersea
A photographic postcard titled ‘Clapham Junction’